Undoubtly the leading international fair for the pet supplies industry, Interzoo 2016 is set to break new records. Around 1,800 exhibitors (up from 1,700 in 2014) will gather in Nuremberg from 26 to 29 May to provide an overview of their global range of pet foods and accessories, grooming products, services, gardening and equestrian products.
Manufacturers, wholesalers and service providers from more than 60 countries will showcase their products and services at the world’s largest trade fair for the pet industry on a record-breaking display area of around 115,000 square metres.
As statistics from Interzoo 2014 prove, the exhibition has improved its profile and its quality for both national and international visitors and exhibitors. The share of visitors from retail companies rose to 70 per cent.
Visitors also had a high level of decision-making authority: 64 per cent were self-employed entrepreneurs, co-owners or in the top ranks of management, while 96 per cent were involved in procurement and purchasing decisions.
The event continues to have a strong international flavour, with more than 80 percent of exhibitors from outside Germany. Show organiser Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH (WZF) reports an increase in display areas booked by European companies from Belgium, Italy, the Netherlands, Poland, Spain, the Czech Republic, Turkey and Hungary. From overseas there has been greater demand from the USA, Brazil, India, Japan, Singapore, South Korea and Australia.
Strong demand for animal-friendly nutrition
One of the trends already emerging at Interzoo 2016 is the demand for healthy, animal-friendly nutrition. As says Norbert Holthenrich, President of the German Pet Trade and Industry Association (ZZF):
There is a long-term trend towards animal foods without additives such as flavour enhancers, preservation agents and colours. There is also an increasing move towards ingredients produced without GM technologies.
Also popular are pet rewards and snacks that have an added health benefit, for example chews that help reduce tartar, plaque and mouth odour.
At Interzoo 2016, the largest display area is once again devoted to products for dogs and cats, accounting for 41 percent of manufacturers. The second largest segment, with 12 percent each, is for exhibitors of aquarium products and articles for small animals and rodents.
There are also other display areas dedicated to shop fitting and packaging, pet food technology, accessories for living with pets and specialist literature/multimedia.
Latest from exhibitors
Enjoy your life with Bama Pet.
Bama is located in Italy, in the heart of Tuscany, where different companies come together with the traditional and intense culture this land is rich with. On the market for more than 35 years, Bama is an example of entrepreneurial dynamism in a cutting-edge structure in the range of injection and bi-injection molding of plastic materials, in order to which they have achieved a long and meaningful know-how.
Bama supports the green oriented choice, by trying to reduce its own ecologic imprinting at the best, thanks to the use of exclusively 100% non-toxic and recyclable resins, providing for their own energetic needs through a photovoltaic system, through a careful use of natural light and not latest, the introduction of low-energy machines.
Bama Pet is the new Bama brand, a line of products dedicated to the pet world which inherits all the planning capacity and the innovative approach which have always distinguished the brand.
This new product range responds to the different market demands, by matching the real needs of the ones who daily live with a pet, from the cleaning to the storage, from the travel the rest.
Innovation is the driving force for every business: this makes Bama Pet the best friend not only of pets and their owners, but also of the professionals working in this market.
Bama Pet addresses each pet’s unique, distinguished personality offering concrete and innovative solutions, modeled on high quality standard and recognizable from design, reliability and practicality.
Exhibits: Hall 3, Stand 448
The challenge for an Italian pet food brand wishing to sell worldwide moves along a thread of passion that connects quality, technology and innovation together.
Since its start-up in 2011, Befood, a manufacturer of dry dog and cat food, has grown today into a solid business with a turnover of about €18 million and 44 employees. After winning the challenge of the domestic market, Befood is now ready for a successful penetration even beyond the European borders.
Customised, tailor-made quality products are the core business and the mission of Befood, and to pursue such mission Befood has chosen the support specialist technology partners capable of offering innovation and efficiency while respecting the environment and has selected its vendors based on high quality standards.
Buying raw materials from domestic vendors, environmental impact is minimised while any use of chemical additives and flavourings are avoided to comply with naturalness and freshness standards. Product preservation is ensured by the combined action of natural anti-oxidants to prevent fat rancidity, while palatability is ensured by the choice of ingredients that by their very nature are appealing to dogs and cats.
A Partner to grow with. In a market highly competitive but where quality makes the difference, Befood stands as a professional and dependable partner who can offer a full array of services from formulation to manufacturing, from packaging to logistics and marketing.
Exhibits: Hall 4A, Stand 327
INAMORADA, stylish clothing for stylish dogs.
INAMORADA, an Italian microcompany, was founded in 2011 with a precise and ambitious goal: bringing the excellence of Italian tailoring into the pets’ world, creating an exclusive line of haute couture, elegant and sophisticated in the design, thought for dogs of all sizes, with special attention to details and to the study of the fitting.
The INAMORADA brand, named after Morada, a sweet French bulldog aged five, designs and manufactures its garments exclusively in Italy, thanks to the work of skilled craftsmen. This is why each garment is marked with a special label “all hand made in Italy”, thus confirming the Italian origin of each stage of the production cycle and is accompanied by a special and exclusive packaging. Customized made to order items and numbered limited editions are the brand’s price.
INAMORADA collections include coats, eco-furs, raincoats, dresses, a special line of knitting yarns, elegant carry-on bags, coordinated with the collars and hypoallergenic Silicon thermal layered dog beds, real furnishing pieces made with the finest materials and accessories, attentive to every single detail, up to packaging, all rigorously made in Italy.
Today, INAMORADA is distributed to a network of exclusive boutiques worldwide, from New York to Moscow, from Sao Paulo to Osaka, from Paris to London, where collections were chosen by Harrods and counts the Hollywood star system among its fans.
Exhibits: Hall 7, Stand 864
Mister Pet’s most important goal is proposing itself not only as a producer but also as a partner able to accompany consumers throughout the food chain.
Mister Pet specializes in the production and sale of dry and snack food for cats and dogs, of any age and size.
Satisfying nutritional requirements to assure pets’ fitness throughout their life. That is why the company’s recipes use both fresh meat as main protein source and accurately selected raw materials, which guarantee highly digestible, genuine and appetizing food.
The company’s production activity is mainly divided in two branches:
- Private label, it is the company’s core business accounting for a comprehensive line of recipes purposely studied upon clients’ demand. The goal is meeting also the most demanding requirements through complete lines, such as: grain-free holistic, single-protein and semi-moist products;
- Mister Pet lines, in various formats and tastes, to keep up with market demand.
Mister Pet offers numerous recipes made with fresh meat of different species of animals and studied in close cooperation with nutritionists and vets in order to offer healthy, well-balanced food made with just natural ingredients.
Mister Pet is proposing itself as a producer and a partner able to accompany consumers throughout the food chain, from production right to the launch of the product in the market.
Exhibits: Hall 3A, Stand 103
Sprinkle, wait, clean
Italian Alet Group, based in Pescara, will present at the fair its revolutionary new product, HAPPY…P!.
HAPPY…P! is a super-absorbent powder for collecting animal urine without using paper, detergents or rags. Based on a special molecule, this product in few seconds transforms animal urine into solid so that it can be easily removed by broom or vacuum without leaving stains on the floor.
Thanks to HAPPY…P! bad odors are neutralized and the product is effective both indoor and outdoor. In fact, thanks to its super absorbent power, the gelling process happens quickly forming a compact amalgam and braking the transformation of urea into ammonia, the main cause of bad smells.
Happy…P! can also be used in the pet’s bedding to prevent unpleasant smells and it is also useful for removing soft excrement due to its compacting function. The powder can then be disposed of as normal household waste.
Finally a product that simply works and solves definitely unpleasant smells of garbage and disposal problems generated by the use of other products.
Exhibits: Hall 9, Stand 121
Natural energy for your dog
Dynadog is an energizing supplement specifically designed for dogs. It is an innovative, 100% natural made in Italy product. Its active ingredients are Eleutherococcus and Ginseng, known for their anti-stress and reinvigorating property.
Dynadog is designed to hydrate and energize your dog and it is suitable for any dog breed and size.
This is a versatile product suitable to different situations and at any moment of the day. In particular, when your pooch is suffering from stressful situations, such as grooming, travelling by car or plane, during competitive agility, or even after an intensive walk.
Dynadog approaches the pet food market offering a 100% natural unique food supplement. In fact, its main ingredients are Eleutherococcus Senticosus, a shrub in the family Araliaceae native to Siberia and Mongolia, commonly known as Siberian Ginseng and worldly recognized for its tonic and adaptogenic properties; and Ginseng, a root renowned to enhance the immune system in a completely natural way and for its anti-stress and reinvigorating properties.
Exhibits: Hall 6, Stand 325
Nuova Cuoio from Naples is a company specialized in the production of collars and leashes, which combines the ancient artisan with modern technology and high quality materials.
Thanks to its craftsmanship and the selection of first class Tuscan leathers, Nuova Cuoio succeeded in offering their customers an excellent product at an affordable price.
Neapolitan artisans of Nuova Cuoio, in addition to catalogue items, are always able to tailor production to meet customer demands.
Exhibits: Hall 4A, Stand 331.1